Commercial Due Diligence

The Key to Understanding Value in an Acquisition

Commercial Due Diligence
  • Imprint: Gower
  • Published: May 2006
  • Format: 244 x 172 mm
  • Extent: 416 pages
  • Binding: Hardback
  • ISBN: 978-0-566-08651-9
  • Price :  $160.00 » Website price: $144.00
  • BL Reference: 658.1'62
  • LoC Control No: 2005934407
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  • Peter Howson

  • Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However CDD is not about the bland application of analytical techniques, it's about understanding how businesses and markets work and what is really important for profits and growth.

    Commercial Due Diligence is written by someone with over 25 years' experience of practical strategic analysis who nonetheless has a strong academic grounding. For the first time here is a book that deals with the essentials of strategic analysis with the practitioner's eye. If you are in the business of formulating company strategy, and you want to see how to apply the theories and understand in practical terms what works, when, and what can go wrong, this is the book for you.

  • Contents: Lists of tables; List of figures; Introduction. Part One The Basics: What's it all about?; Getting started. Part Two Analytical Techniques: Which market is the target in?; Industry Attractiveness; Which customers is the target serving?; Ability to compete; Competitor analysis; The new reality; CDD in special situations; Assessing management; Using the output. Part Three Collecting and Presenting the Data: Structuring and planning; Interviewing; Writing the report. Appendix A: Checklists; Appendix B: Report Writing; Index.

  • About the Author: Peter Howson is a director of AMR International London's leading independent Commercial Due Diligence specialists. He has over 25 years of M&A and business development experience in industry and as an adviser. He has been involved in a wide range of acquisitions - private equity and corporate, domestic and cross border - in a diverse range of markets in both manufacturing and service industries. He is a regular speaker at M&A and due diligence conferences.

  • This title is also available as an eBook, ISBN 978-0-7546-8558-6



    This book is available from ExactEditions on an electronic subscription basis. To see sample pages or to purchase in this format please go to: http://www.exacteditions.com/isbn/9780754685586



    Extracts from this title are available to view:

    Full contents list

    Introduction

    Chapter 1 - What's it all about?